添益寶送紅包人氣爆棚

恩靜陽e

近日，中國電信翼支付推出了“添益寶”理財產品，“錢包賬戶與理財賬戶相互打通、收益和消費兩不耽誤”的產品服務模式，顯現出“添益寶”作為運營商理財產品獨具特色的一面。此外，截止6月30日前，用戶通過翼支付客戶端和翼支付官網平臺開通“添益寶”便可獲贈最高5000元紅包，此營銷活動一經推出，市場反響非常熱烈。
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　　紅包經濟引爆翼支付客戶端

　　過去一周，電信翼支付添益寶送紅包在各大論壇社區引起小規模爆發。據記者體驗，添益寶開通的作方式非常簡單，用戶在翼支付客戶端或官網平臺，開通添益寶余額理財業務，就有機會獲得最高5000元的紅包，添益寶首次產生收益的用戶，可以再獲得5元紅包。

　　事實上，除了添益寶理財功能，翼支付還為用戶提供了強大的支付應用平臺，用戶存入翼支付賬戶的資金不僅可通過添益寶自動理財，還可實現網上購物、水電煤民生繳費、免費還信用卡、線下超市與商場購物、刷手機加油等多重功能，擁有翼支付，便可全天7×24小時隨時充值、隨時消費和提現，賺錢花錢兩不誤啦！

　　加碼互聯網金融，移動支付端的爭奪

　　與火爆春節的“微信紅包”一樣，“添益寶紅包”營銷活動的實質，是移動支付之間的互聯網金融業務競爭。現如今，移動支付從本質上改變了人們的支付習慣，而對于企業以及行業而言，移動支付更深層次的意義在于，借助正在蓬勃發展的大數據技術，掌握用戶更豐富的消費習慣，因此爭奪移動支付端口，就變得意義非凡。


　　在上月召開的2014全球移動金融峰會上，翼支付總經理高宏亮表示，運營商投身互聯網金融，會充分發揮客戶群和品牌公信力的優勢，中國電信集團十分重視新興業務發展。各方應發揮各自的差異化優勢，共同挖掘市場潛力，做大蛋糕，合作共贏。

　　有業內人士表示，相比市面上同類互聯網金融理財產品，“添益寶”擁有翼支付龐大的用戶群體，并積累了豐富的互聯網行業經驗，對網絡用戶的喜好、行為習慣有更加深入的分析和深知，具有自身獨特優勢。數據顯示，從上線至今，開通“添益寶”的人數超過30萬。

　　據了解，2014年，中國電信為翼支付擬定的目標是沖擊年度交易額3000億元，并爭取用5年左右時間建成具有互聯網特征和運營商特點的現代金融企業群。